To champion & aggressively lead the charge to further the development, education and recognition of digital media as part of the marketing mix; and to create a communal source for those involved and interested in areas of digital media and marketing in the Metro Detroit area

Advanced Programmatic for Buyers and Sellers

March 19, 2015

Start Time: 8:30 am to
End Time: 5:00 pm

1000 Town Center Drive
19th floor
Register now Map and Directions



Advanced Programmatic for Buyers and Sellers

Don't Wait: This Class Will Sell Out!
Register Now

Course details:

  • Date: Thursday, March 19, 2015
  • Time: 8:30-5:00 ET
  • Location: Microsoft, 1000 Town Center Drive, 19th floor, Southfield, MI 48075 

Deepen your working knowledge of important technologies used with programmatic display, mobile, video, social media, email marketing and native advertising, and learn how to leverage “ProgrammaticGuaranteed” marketplaces.

This course will also include live demonstrations from important ad tech vendors as well as an interview with a leading buyer of programmatic media.

This class is ideal for anyone looking to deepen their working knowledge of programmatic, and for anyone wanting to better understand how the other side operates - buyers and sellers will come together to learn from each other!

Read the full course description and register.

I hope to see you there!

Meredith Ian
Director of Learning & Development, IAB

Member Spotlight: Heidi Hermann

Posted Mar. 10th 2015 in:

Title: US Associate Creative Director Company:  Team Detroit No. of Years in Advertising/Marketing:  14 Past Companies:  Ripcord (Denver), Robertson Wood Advertising (Las Vegas), Vectorform (Royal Oak) Education: Central Michigan University, BAA in Advertising and Art History Q:  […]


Learning Series Presentation – The Internet of Things

Posted Mar. 6th 2015 in:

Check out the great presentation from the Internet of Things presented by Henry Blodget. https://drive.google.com/file/d/0B9zlByZ6C3OqNl9EQWVfT2NQTkpJTHVZWkRtZ3hrVXdCeXVV/view

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